Thanksgiving is almost here and with it comes the start of the holiday shopping season. Small Business Saturday® is a great way to add some fun to the season and benefit from the free marketing blitz put on by American Express. Small Business Saturday® occurs each year on the Saturday following Thanksgiving and will take place on November 26th this year.

Start Planning for Small Business Saturday®

Join other fantastic small businesses in the Pikes Peak region for this unique opportunity to showcase your business.

Start by letting the community know where they can find you and that you are open and ready to celebrate this special day. Small businesses can download free graphics from American Express’s Shop Small Studio to print and post in your store, add to your social media posts, and include in your email templates, to help you promote your business.

Social media is a fantastic way to tell your small business story and provide information and pictures that make customers want to check out your store. Remember that social media is more about connecting than selling, so use this shopping holiday to share your story and welcome in potential customers with some old fashioned holiday cheer.

The connection that was established on social media should flow into an enjoyable experience that will keep them in your store and coming back in the future. Snacks and free samples are a great ways to help your customers feel welcome and appreciated within your shop.

Small Business Saturday® is not just for Shopping

Events will be taking place across the country on November 26th. In the Pikes Peak Region you will want to check out the Small Business Saturday festivities in Old Colorado City, Downtown Colorado Springs, and Manitou Springs . After Saturday, you will want to join other small business owners and supporters at the Small Business Saturday ‘After Party’ on December 1st.