Whether its supporting your local church or food pantry, volunteerism and philanthropy can have a significant impact on our lives. But community service doesn’t have to stop when you go to work. Small businesses that encourage community involvement can distinguish themselves from their competitors, and the benefits go far beyond the bottom line. There is a growing interest coming from the community in companies that make community engagement part of their business plan.
While a small business may not have the available funds to contribute financially, many organizations appreciate the support that comes from business volunteers. This kind of community commitment from a business makes the employees feel proud to be a part of the business and there are often opportunities for employees to use and improve skills that they can use at work.
Word of mouth has a big impact with customers, and with social media this effect is magnified. It is a great way to let customers know that you care about them and their community. With more and more sales moving online, reminding customers that your small business is part of the fabric of the community can keep the sale local.
The impact can reach beyond the customer, because other businesses, local government and the larger community notice a company’s work in the community. The community and the local business community have a symbiotic relationship that can improve the economy by making the area a better place to live and work.
The Pikes Peak region has a wide variety of opportunities for skills based volunteering. We have gathered a couple together here for you consider adding to your small business agenda:
- Serve on a Nonprofit Board or Government Committees at the City, County and State levels
- Business Consulting at the Pikes Peak SBDC or SCORE
- Be a Mentor with Peak Startup
- Environmental Opportunities at Peak Alliance for a Sustainable Future or Green Cities Coalition
- Help Build Houses with Pikes Peak Habitat for Humanity
Wherever you choose to volunteer, let the community know that you care. Its good for your people, your reputation, and your bottom line, but, most of all, it is good for the Pikes Peak region.